In defence of laconism

The concept of “less is more” has been around for over 50 years now (and laconism itself for over 2 000 years since it…

TO BE, OR NOT TO BE (or the story of our website)

“Let’s make a proper website,” one of us said, leaving the other two speechless. Yes, a website, with…

A paradigm shift in marketing communication

It’s not news that social media has a huge impact on brand perception, but the…

PROCRASTINATION: HOW COPYWRITERS LEARNED TO GET AROUND IT

After the pandemic, ditch your office for good!

We have been office-free for six years and advise everyone to do the same

Has creativity killed advertising?

It’s a bit early to compile a list of the most overused buzzwords of the decade, but when that time…

Radical uncertainty: just don’t get over it

In a new series of publications, we focus on decision making in times of crisis.

Thinking about you

Although English does not differentiate between the formal and familiar “you” forms, many other languages do, presenting…